Last Updated: August 30, 2026
Pride Travelers (“Pride Travelers,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, process, retain, and protect personal information when you visit our website, communicate with us, request travel planning services, make or manage a reservation, participate in individual or group travel, or otherwise interact with Pride Travelers.
As a travel agency, we act as an intermediary between travelers and independent travel suppliers. Providing travel planning and booking services requires us to collect certain information from travelers and provide necessary information to cruise lines, airlines, hotels, resorts, tour operators, travel insurance providers, transportation companies, booking platforms, and other suppliers involved in providing your travel services.
- SCOPE
This Privacy Policy applies to personal information collected through our website, inquiry and booking forms, email, telephone and text communications, travel planning and booking services, marketing activities, hosted and group travel, and other interactions with Pride Travelers.
Our services frequently involve independent travel suppliers and other third parties. These businesses may collect and process your information independently and maintain their own privacy policies and practices.
This Privacy Policy describes the practices of Pride Travelers and does not govern the independent privacy practices of third parties that we do not own or control.
- PERSONAL INFORMATION WE COLLECT
The information we collect depends on how you interact with us and the travel services you request.
CONTACT AND IDENTIFYING INFORMATION
We may collect:
• Name
• Email address
• Telephone number
• Mailing address
• Date of birth
• IP address
• Emergency contact information
• Other information used to identify or communicate with you
TRAVEL AND RESERVATION INFORMATION
We may collect information related to travel you are considering, have requested, or have booked, including:
• Travel dates
• Destinations
• Cruise, hotel, resort, flight, rail, tour, excursion, rental car, and other reservation information
• Room, cabin, and accommodation preferences
• Airline, cruise line, hotel, or other loyalty program information
• Frequent flyer numbers
• Seating preferences
• Dining preferences
• Travel companion information
• Special requests
• Past travel
• Anticipated or planned travel
• Quotes and proposals
• Booking and confirmation numbers
• Communications and notes concerning your trip
TRAVEL DOCUMENT AND SUPPLIER-REQUIRED INFORMATION
Travel suppliers and government authorities may require us to collect additional information in order to arrange travel.
Depending on your itinerary, this may include:
• Legal name
• Date of birth
• Gender or sex as required by a supplier or government authority
• Citizenship or nationality
• Country of residence
• Passport number
• Passport issue and expiration dates
• Passport issuing country
• Other passport or travel document information
• Known Traveler Number
• Redress Number
• Visa or entry-related information
• Emergency contact information
• Accessibility or mobility requirements
• Dietary requirements
• Other information required to arrange or fulfill requested travel services
We collect this information when reasonably necessary to research, reserve, manage, or provide the travel services you request.
COMMERCIAL AND TRANSACTION INFORMATION
We may collect information concerning:
• Travel services purchased, booked, or considered
• Quotes and proposals
• Deposits
• Payments
• Transaction history
• Cancellations
• Refunds
• Future travel credits
• Supplier credits
• Travel insurance purchases or offers
• Customer service interactions
Payment information may be processed by third-party payment processors, travel suppliers, or booking systems.
Depending on how a transaction is processed, Pride Travelers may not directly receive or store complete payment card information.
COMMUNICATIONS
We may collect and retain communications and records of interactions with us, including:
• Emails
• Text messages
• Telephone call information
• Website inquiries
• Form submissions
• Customer service requests
• Trip planning discussions
• Notes related to travelers, inquiries, reservations, and services
• Preferences or requests communicated to our travel advisors
WEBSITE AND DEVICE INFORMATION
When you use our website, we or our service providers may automatically collect information such as:
• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring websites or sources
• Approximate geographic location derived from an IP address
• Dates and times of visits
• Website interactions
• Other technical and usage information
PREFERENCES AND INFERENCES
We may maintain or develop information about your travel preferences and interests based on information you provide and your interactions with us.
This may include preferred destinations, cruise lines, hotels, resorts, travel styles, cabin or room preferences, budgets, activities, previous travel, or other information that helps us provide relevant recommendations and personalized service.
- SENSITIVE PERSONAL INFORMATION
Travel planning sometimes requires information that may be considered sensitive personal information under applicable privacy laws.
Depending on the travel services requested, this may include passport or travel document information, citizenship or nationality, accessibility information, dietary information that you choose to provide, payment-related information, or other information required by a travel supplier or government authority.
We collect and use sensitive information only when reasonably necessary to provide requested travel services, comply with applicable requirements, protect our rights or the rights of others, or for another purpose permitted by law.
Because travel suppliers determine much of the information required to complete a reservation, we may request additional information after an initial booking or inquiry.
Please do not provide sensitive personal information that is unrelated to your travel arrangements or our services.
- HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
• Directly from you
• Through our website and forms
• Through email, telephone, and text communications
• When you request a quote or travel proposal
• When you make or manage a reservation
• When you participate in hosted or group travel
• From another traveler included in your reservation or travel party
• From a spouse, partner, family member, group organizer, or other person arranging travel on your behalf
• From travel suppliers and booking platforms
• From service providers
• From referral partners when permitted by law
• Automatically through our website and related technologies
• From publicly available sources where appropriate
INFORMATION ABOUT OTHER TRAVELERS
When arranging travel for multiple people, you may provide personal information about other travelers included in your reservation or travel party.
Likewise, another traveler, group organizer, or authorized person may provide information about you when arranging travel.
By providing information about another person, you represent that you are authorized to provide that information as reasonably necessary for us to research, arrange, book, and manage the requested travel services.
We may communicate reservation or trip information with travelers included on the same reservation, booking, or travel party when reasonably necessary to coordinate and service the travel arrangements.
- HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Respond to inquiries
• Understand your travel needs and preferences
• Research travel options
• Prepare quotes and proposals
• Recommend travel products and services
• Check pricing and availability
• Create reservations
• Book cruises, flights, hotels, resorts, tours, excursions, transportation, and other travel services
• Purchase or facilitate travel insurance when requested
• Process or facilitate payments
• Manage deposits and final payments
• Modify or cancel reservations
• Manage changes, cancellations, refunds, or travel credits
• Provide travel documents and confirmation information
• Coordinate with travel suppliers
• Communicate important supplier or itinerary changes
• Provide pre-travel information and reminders
• Assist travelers before, during, and after travel
• Provide customer service
• Manage hosted trips and group travel
• Coordinate travelers participating in group reservations
• Personalize recommendations and customer experiences
• Maintain traveler profiles and preferences
• Maintain reservation and transaction records
• Maintain records of communications and services
• Understand customer preferences and business trends
• Analyze the effectiveness and use of our website and services
• Improve our website, marketing, customer service, and business operations
• Conduct internal analytics and reporting
• Send marketing communications where permitted by law
• Detect or prevent fraud, misuse, or security incidents
• Establish, exercise, or defend legal claims
• Maintain financial, tax, accounting, and business records
• Comply with applicable laws, regulations, supplier requirements, contractual obligations, and legal processes
- ARTIFICIAL INTELLIGENCE AND AUTOMATED TOOLS
We may use artificial intelligence, machine learning, and other automated technologies to assist with our business operations and the delivery and improvement of our services.
These technologies may be used to:
• Analyze travel preferences and customer interests
• Summarize or analyze communications
• Assist with travel research and recommendations
• Analyze booking history and travel patterns
• Identify trends and business insights
• Improve marketing and customer engagement
• Assist with customer service
• Improve internal processes and operational efficiency
• Draft, organize, classify, or analyze business information
• Analyze website, marketing, sales, or operational performance
Information processed using these technologies may include travel preferences, booking information, customer communications, website interactions, and other information relevant to providing, managing, analyzing, or improving our services and business operations.
We take reasonable measures to use reputable technology providers and appropriate privacy and security configurations when personal information is processed through artificial intelligence or automated technologies.
Artificial intelligence and automated tools are used to assist our operations. We do not rely solely on automated processing to make decisions that produce legal or similarly significant effects concerning our clients.
You may contact us with questions regarding our use of artificial intelligence or automated processing.
- WEBSITE ANALYTICS, COOKIES, AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate our website, understand how visitors use our website, measure performance, and improve our marketing and services.
We may use third-party analytics and website measurement technologies, including Google Analytics, MonsterInsights, and related services.
These technologies may collect information such as:
• IP address
• Browser and device information
• Pages viewed
• Referring websites or sources
• Approximate geographic location
• Website interactions
• Dates and times of visits
Some technologies may use cookies or similar identifiers to recognize a browser or device over time.
Where required by applicable law, we provide options to manage or consent to certain cookies and tracking technologies.
Additional information regarding cookies and similar technologies may be available in our Cookie Policy.
- TRAVEL SUPPLIERS AND OTHER DISCLOSURES
TRAVEL SUPPLIERS
As a travel agency, Pride Travelers acts as an intermediary between travelers and independent travel suppliers.
In order to research, arrange, book, manage, modify, or cancel travel services on your behalf, we may provide personal information to applicable travel suppliers and travel industry partners.
Depending on your travel arrangements, these may include:
• Cruise lines
• Airlines
• Hotels and resorts
• Tour operators
• Transportation providers
• Travel insurance providers
• Destination management companies
• Excursion and activity providers
• Car rental companies
• Rail operators
• Vacation rental providers
• Travel wholesalers
• Tour wholesalers
• Consolidators
• Reservation and booking platforms
• Host agency or travel industry partners involved in processing or servicing a reservation
• Other suppliers involved in providing requested travel services
The information provided depends on the services being arranged and the requirements of the applicable supplier.
Information provided may include your name, contact information, date of birth, travel dates, passport or travel document information, citizenship or nationality, loyalty program information, accessibility or dietary requirements, payment-related information, and other information required by the supplier to research, reserve, manage, or provide the requested travel services.
Some suppliers may require information to comply with security, immigration, customs, government, or other legal requirements.
Once personal information has been provided to an independent travel supplier, that supplier may process the information according to its own privacy policy, terms, security practices, and applicable legal requirements.
Pride Travelers does not control the privacy or data security practices of independent travel suppliers.
SERVICE PROVIDERS
We may use third-party service providers to operate and support our business.
These may include providers of:
• Customer relationship management systems
• Travel management technology
• Reservation and booking technology
• Email services
• Telephone and text messaging services
• Website hosting and infrastructure
• Website analytics
• Cloud storage
• Payment processing
• Accounting and financial systems
• Marketing technology
• Artificial intelligence and automated technologies
• Cybersecurity and fraud prevention
• Document management
• Electronic forms
• Other business technology and professional services
These providers may process information on our behalf or as necessary to provide their services.
PROFESSIONAL ADVISORS
We may disclose information to accountants, attorneys, consultants, insurers, or other professional advisors when reasonably necessary for legitimate business or legal purposes.
LEGAL AND SAFETY PURPOSES
We may disclose information when we reasonably believe disclosure is necessary to:
• Comply with applicable law, regulation, subpoena, court order, or legal process
• Respond to lawful government requests
• Protect our legal rights
• Prevent or investigate fraud or misuse
• Protect the safety or security of our clients, our business, or others
• Establish, exercise, or defend legal claims
BUSINESS TRANSACTIONS
If Pride Travelers is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
- SALE AND SHARING OF PERSONAL INFORMATION
Pride Travelers does not sell personal information for monetary compensation.
We do not provide mobile telephone information to third parties for their own marketing or promotional purposes.
We may disclose personal information to travel suppliers and other parties when necessary to research, arrange, book, manage, or provide travel services you request. Such disclosures are made for purposes of providing travel services and are not a sale of your information by Pride Travelers for monetary compensation.
Certain analytics, advertising, or website technologies may constitute “sharing,” “targeted advertising,” or similar activity under the laws of certain jurisdictions.
Where applicable law provides a right to opt out of such processing, we will provide a method for exercising that right as required by law.
- INTERNATIONAL TRAVEL AND DATA PROCESSING
Travel is inherently international.
When you request travel services, your personal information may need to be transmitted to, stored in, or processed by travel suppliers, booking platforms, service providers, or government authorities located outside your state or country of residence.
For example, information may need to be provided to a foreign airline, cruise line, hotel, resort, tour operator, transportation provider, destination management company, or government authority to arrange or provide your requested travel services.
International travel may also require passenger information to be provided to immigration, customs, border control, port, aviation, maritime, or other governmental authorities.
Privacy and data protection laws in other jurisdictions may differ from those applicable in your place of residence.
By requesting international travel services, you understand that information necessary to arrange and provide those services may be transmitted to relevant suppliers and other parties in the countries involved in your travel.
- SMS and Communications
If you opt in to receive text messages from us, you agree to receive service-related and promotional communications, which may include booking updates, travel reminders, and marketing messages.
• Message frequency may vary
• Standard message and data rates may apply
Consent:
By providing your phone number and opting in, you consent to receive text messages from Pride Travelers. Consent is not a condition of purchase.
Opt-Out:
You may opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will no longer receive SMS communications unless you re-subscribe.
Help:
For assistance, reply HELP to any message or contact us at [email protected].
We do not share mobile information with third parties for marketing or promotional purposes.
- DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes.
Travel and transaction records may be retained after your trip has been completed.
Reasons for retaining information may include:
• Providing and managing current or future travel services
• Maintaining traveler profiles and preferences
• Maintaining reservation and customer service records
• Maintaining booking and transaction history
• Maintaining financial and accounting records
• Complying with tax requirements
• Complying with regulatory or legal obligations
• Complying with supplier or contractual requirements
• Handling refunds, credits, chargebacks, or disputes
• Resolving customer service matters
• Preventing fraud
• Enforcing agreements
• Establishing or defending legal claims
• Protecting our legitimate business interests
Retention periods vary depending on the type of information, the reason it was collected, applicable legal requirements, supplier requirements, and our legitimate business needs.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it in accordance with our data retention practices.
- DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Our safeguards may include access controls, authentication measures, secure technology providers, encryption where appropriate, and other security practices.
Access to traveler information may be limited to individuals, service providers, or systems that reasonably require the information to perform travel services or legitimate business functions.
However, no electronic transmission, information system, or method of storage can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.
- EMAIL AND TELEPHONE COMMUNICATIONS
We may communicate with you by email or telephone regarding:
• Travel inquiries
• Quotes and proposals
• Existing or prospective reservations
• Payment or documentation requirements
• Passport, identification, or traveler information requirements
• Changes to travel arrangements
• Supplier notifications
• Trip reminders and updates
• Customer service matters
• Pre-travel and post-travel communications
• Other services you request
Where permitted by law and with any consent required by applicable law, we may also send promotional email communications regarding travel opportunities, special offers, hosted trips, events, or other services that may interest you.
You may unsubscribe from marketing emails using the unsubscribe mechanism provided in those communications.
Opting out of marketing email communications does not prevent us from sending communications reasonably necessary to research, arrange, manage, or service an existing inquiry, transaction, reservation, or travel request when permitted by law.
- YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you reside and applicable law, you may have rights regarding your personal information.
These may include the right to:
• Request information about personal information we maintain about you
• Access certain personal information
• Correct inaccurate personal information
• Request deletion of certain personal information
• Request a copy of certain information
• Object to or restrict certain processing
• Opt out of certain targeted advertising, sale, or sharing of personal information
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request
• Exercise privacy rights without unlawful discrimination
These rights are subject to applicable law and may not apply in every circumstance.
For example, we may need to retain certain information despite a deletion request when necessary to maintain reservation or transaction records, comply with tax or legal obligations, fulfill contractual requirements, prevent fraud, resolve disputes, or establish or defend legal claims.
Information already provided to an independent travel supplier may also be subject to that supplier’s privacy practices and retention requirements.
To submit a privacy request, contact us at:
We may take reasonable steps to verify your identity before fulfilling a request.
Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and verification of your identity.
- STATE-SPECIFIC PRIVACY RIGHTS
Residents of certain U.S. states may have additional privacy rights under applicable state law.
Where a state privacy law applies to Pride Travelers and your personal information, we will honor the rights and obligations required by that law.
This may include rights to access, correct, delete, obtain a copy of, or opt out of certain processing of personal information.
Nothing in this Privacy Policy is intended to provide fewer rights than those available to you under applicable law.
THIRD-PARTY WEBSITES, TRAVEL SUPPLIERS, AND SERVICES
Our website, proposals, itineraries, invoices, travel documents, and communications may contain links to third-party websites, booking systems, payment services, travel suppliers, social media platforms, or other external services.
Travel suppliers are independent businesses and may maintain their own terms, conditions, privacy policies, and security practices.
We do not control the privacy practices of independent third parties.
We encourage you to review the privacy policies of travel suppliers and other third-party services that receive your personal information or that you interact with in connection with your travel.
SOCIAL MEDIA
If you interact with Pride Travelers through social media or other third-party platforms, information you provide or make publicly available may be processed by both Pride Travelers and the applicable platform.
Your use of those platforms is also subject to their respective privacy policies and terms.
- CHILDREN’S PRIVACY
Our website and services are not directed to children under 13, and we do not knowingly solicit personal information directly from children under 13.
However, Pride Travelers arranges family and group travel that may include minors.
A parent, legal guardian, or other authorized adult may provide information about a minor when necessary to research, arrange, book, or manage travel.
Information about a minor may include the child’s name, date of birth, passport or travel document information, reservation information, travel preferences, or other information required by a travel supplier or government authority.
We use such information only as reasonably necessary to provide requested travel services, maintain appropriate business records, or comply with applicable requirements.
If you believe a child has provided personal information directly to us without appropriate authorization, please contact us at [email protected].
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our services, technology, suppliers, business practices, or legal requirements.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.
Material changes may be communicated through additional methods where appropriate or required by law.
CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, contact:
Pride Travelers
Email: [email protected]